Legal
Privacy Policy
How we collect, use, and protect your personal data.
Last updated: March 2026
1. Who we are
United Playgrounds B.V. ("we", "us", "our") is a company registered in Amsterdam, the Netherlands. We operate several B2B SaaS products. For questions about this policy, contact us at privacy@unitedplaygrounds.nl.
2. What data we collect
We collect personal data in the following ways:
- Contact and demo request forms: name, email address, company name, and any information you voluntarily include in your message.
- Usage data: IP address, browser type, pages visited, and time spent on pages, collected via Google Analytics.
- Marketing data: page visit and conversion data collected via Meta Pixel to measure the effectiveness of our advertising campaigns.
3. Why we collect it
- To respond to your inquiry — legal basis: legitimate interest / performance of a contract.
- To improve our website and services — legal basis: legitimate interest.
- To measure advertising effectiveness — legal basis: consent via cookie banner.
4. Cookies
We use the following cookies:
- Google Analytics: analytics cookies to understand how visitors use our site. Data is anonymised where possible.
- Meta Pixel: tracking cookies for advertising measurement. These are only placed with your consent.
You can withdraw your consent at any time by clearing your cookies or adjusting your browser settings.
5. How long we keep your data
Contact form submissions are retained for up to 2 years. Analytics data is retained according to the default retention settings of the respective platform (26 months for Google Analytics). We do not retain your data longer than necessary.
6. Who we share your data with
We use the following third-party processors:
- Google LLC — Google Analytics (EU data processing agreement in place).
- Meta Platforms, Inc. — Meta Pixel (consent required).
We do not sell your personal data to third parties.
7. Your rights
Under the GDPR, you have the right to:
- Access the personal data we hold about you
- Correct inaccurate data
- Request deletion of your data
- Object to processing based on legitimate interest
- Request restriction of processing
- Lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) at autoriteitpersoonsgegevens.nl
To exercise your rights, contact us at privacy@unitedplaygrounds.nl.
8. Security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse.
9. Changes to this policy
We may update this privacy policy from time to time. The date at the top of this page indicates the most recent version.
10. Contact
United Playgrounds B.V.
Amsterdam, the Netherlands
privacy@unitedplaygrounds.nl